Robertsons building family, community through food
Brian and Spencer Robertson have grown Wild Rose Foodservice into a family-run, community-oriented institution as an independent Camrose business over the course of the last 16 years. Marilou Yampolsky/Camrose Canadian Contributor
Meet the Robertsons.
Brian is the owner of Wild Rose Foodservice Distributors, and his son Spencer is his marketing/sales expert. This local, independent family owned business balances their books with the expertise of financial CFO Diane (aka wife, mother).
Family owned operations like this are always such a strong example of what serving the community should be like. Spencer describes their business philosophy as “doing business honestly and with a smile.”
When Brian moved his family to Camrose in 2001, he knew this would be a great place to raise his family and do business. Two-and-a-half years ago he was offered the opportunity to purchase the business and he didn’t even hesitate. He named his business Wild Rose Foodservice, and has been committing to serving his Alberta customers in new and innovative ways ever since. His son joined his team eight months ago which solidified his desire to serve this local area for many years to come.
Wild rose Foodservice is located in the old Cash ‘n Carry location that opened on the east end of Camrose in 1978. This location has a strong history serving Camrose and area but since Brian took charge, they’ve added deliveries to their service. They now supply to a huge region including Provost, Tofield, Stettler, Ponoka, even Wainwright, Edgerton and Coronation. Restaurants, schools, golf courses, and retirement homes in the region access this family business and get weekly deliveries of products they need.
This is not a Cash ‘n Carry anymore. its more than a grocery store, and it’s more than just a supplier of bulk or restaurant supply. As the Robertson family likes to say, its “brands you know, from people you trust.”
Wild Rose foodservice has a very loyal customer base, and Brian speaks with pride in serving his old and new customers. Any member of the public can walk into this store, no membership required Monday to Friday, 9 a.m. to 5 p.m. The six committed, detail oriented staff care about each customer and will help you find what you need in-store or would be happy to special order what you’re looking for.
This is the go-to place for cases of popcorn, confectionary, slab cakes, storage and serving containers … but oh there’s so much more in store.
You can get 19-pound pails of pickles, two-kilogram bags of frozen vegetables, 2.5 kg bricks of pre-sliced or pre-grated cheese, even extreme bean pickled beans for Caesars. From individual portions of salad dressing to 3.7-litre jugs, even a selection of gluten free items, Wild Rose Foodservice has what you need. Planning a wedding, reunion or large family gathering this can be your first and last stop. They even stock a large selection of biodegradable serve ware and storage ware products.
Brian believes reciprocal support in local business is imperative for mutual benefit. He shops local and takes pride in supporting his partners. Wild Rose Foodservice offers special rates and free delivery for non-profits, and makes helping with school fundraisers and community initiatives a priority.
The Charlie Killam band program works closely with Wild Rose Foodservice to run regular cookie dough fundraisers that are hugely successful in meeting the students’ fundraising goals. Ventures like this are a great way to support local while supporting your school or club fundraising needs.
Robertson has built a connection with Panhandle productions to supply for the foodservice needs at Big Valley Jamboree and with this strong connection, it’s their busiest time of the year.
Robertson has also formed a symbiotic relationship with many restaurants in town, making that local connection even stronger.
Giving back to the community is also an important part of their business. Wild Rose Foodservice enjoys collaborating with other businesses and one example is the service he provides in partnership with Oleo’s ice cream stand. Brian sells Oleo’s ice cream pails for $2 and all of that money is gifted back to a local charity of their mutual choosing.
If you haven’t been to their 3823 44 Ave location, take a few moments and check out the selection. The choices seem endless and the options here definitely stand apart from what you’d find in a typical grocery store.
Stop by and chat with Brian before your next fundraising venture to see if there’s something in-store you can market and receive some profit share from! In small communities like Camrose we support each other which makes our community thrive!
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